With more than 1.4 billion monthly active users, Facebook has become a vital modern marketing tool. Facebook Ads give you the power to put your advertisements right in front of your target audience’s eyes, with its custom audience targeting features. Facebook is the 2nd most visited website on the internet so that is a lot of eyes!
The effectiveness of these tools can vary depending on numerous factors. For example a furniture shop targeting middle aged women in the United Kingdom could really benefit from advertising on Facebook. However, a crane supplier targeting building companies probably won’t have much success. In general Facebook is great for most B2C companies but not so great for B2B companies.
Benefits of Facebook ads
- Audience Targeting
Facebook provides various advanced targeting tools to ensure your ads are being seen by your intended audience. You can target your adverts on parameters such as gender, age, location, interests, job, education, life events (upcoming birthdays, weddings etc.), likes (brand connections, music, sports etc.) and more.
Facebook ads are super flexible and can be used to achieve different targets. You can run ad campaigns to drive audiences to your website, Facebook page and more. The ads are highly customizable and allow you to use images and text of your choice. They are also much more flexible than Google AdWords as they allow for additional character lengths for descriptions.
- Size and Scope
Facebook is the second most visited website on the internet with 1.4 billion active monthly users. Facebook ads can give your business a huge amount of exposure if your campaign is run correctly.
- Cost Effective
Running Facebook advertising campaigns can be a cost effective marketing method. Facebook ad managers targeting features means that you don’t waste your money putting your ad in front of the eyes of people who probably won’t give it a second look.