SEO (Search Engine Optimisation) is the process of attempting to improve a websites rankings and visibility in search engine results.
Research shows that the higher and more frequently a website appears, in search engine results, the better the click through rate.
SEO strategies consider how search engine algorithms work, what search terms potential clients are using and therefore what keywords should be targeted, in order to rank well in front of the intended audience.
When done correctly, SEO will improve a websites usability and visibility as well as increasing conversion rates.
Optimising a website for search engines can involve making various on-site changes. Increasing the number of back links and inbound links can also help increase your websites ranking. These links could be links from people sharing your blog posts, a link from a directory listing or perhaps even a guest blog.
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