web design wirral

Basic Web Design Terminology – Part 2

In this blog post we are going to continue defining the meanings of some basic web design terminology, as promised in last month’s blog post.

Anchor Text

Anchor text is the visible, clickable text in a hyperlink. This is often blue and underlined. Anchor text is often used to help users navigate around a website and to link to relevant content on other websites. Here is an example of anchor text: “We provide a wide range of web design services across Wirral”.

Code Sample:    <a href=http://www.example.co.uk> Example Anchor Text </a>


A backlink is a link from another website to yours.


When referring to an internet connection, bandwidth is the max transfer rate of a network cable or device. Fundamentally, it is the measurement of how fast information can be sent over an internet connection.

Above The Fold

Above The Fold is content that is positioned at the top of a web page, meaning you don’t have to scroll down the page to see it.

Below The Fold

Below The Fold is content in the lower half of a web page, that is not visible unless you scroll down the page.

Bounce Rate

The percentage of users that navigate away from a website after viewing only one page.


In web design, a breadcrumb is a secondary navigation scheme that shows a user their location within a website. An example of a breadcrumb on our website is ‘Home/Services/Web Design’.


DNS stands for Domain Name System. A DNS controls a domain names website settings. When a user goes to a website, a domains DNS settings control which company’s servers it communicates with.

This video from GoDaddy is very informative for anyone wanting to learn more about DNS:


GUI stands for graphical user interface. A GUI allows a user to interact with devices through graphical icons and visual indicators. An example of a GUI would be the home screen of an iphone.


An iframe is used to embed a HTML document inside another HTML document on a web page. If you wanted to put a YouTube video onto your website, you would use an iframe.


XML stands for eXtensible markup language. It is a markup language similar to HTML which is designed to store and transport data. The difference between XML and HTML is that XML is designed to carry data, while HTML is used to display data.

If you our interested in our web design services, then email us at hello@ctrlaltcreate.co or call us on 0793 9006 826. Our web design service is ideal for businesses in Wirral & across the North West.