Search Engine Optimisation or SEO is integral to running a business, especially a small or local business. There are many benefits to investing in organic SEO. As a small business owner, you can take your business to the next level through SEO. It will allow your business to grow and succeed online. Numerous brands have managed to leverage organic SEO to reach new heights. The following benefits of organic SEO will make you realise just how important it is.
Help You Find New Customers
Similar to marketing, SEO can help you find new customers. As the primary focus of SEO is to improve your rankings, you will be able to attain new customers through better rankings. The higher you rank in the search results, the more visits your site will get and the more customers you will able to convert. Moreover, you get to find customers in the discovery phase when you focus on SEO. People searching for something on Google tend to search with the hope of finding what they need and if your business appears in front of them, you will also get to acquire customers in the discovery stage.
An obvious advantage of organic SEO is more traffic. Remember, generating traffic is an important aspect of digital marketing. No matter how perfect your website might be, if no one visits it, you will be unable to convert. By generating more traffic through organic channels, you will notice an increase in sales. Even if the conversation rate is quite low, you can double the number of sales by doubling your traffic.
More Targeted Traffic
When you manage to do SEO right, you will attract more relevant traffic. You would get to target terms based on search intent. It means that people would be searching for those terms and your site will appear. This will most likely result in a higher conversion rate.
Improved Conversion Rate
Speaking of conversion rate, when you target traffic to a specific landing page, you will benefit from an improved conversion rate. The fact is that when people who visit your site are genuinely interested in the products and services that you have to offer, you can rest assured that you will be able to convert more of your audience.
Increased Brand Awareness
Small and local businesses can also increase their brand awareness by focusing on organic SEO. Anyone that searches for relevant terms will come across your small business when you have an organic SEO strategy. The more your business appears in the search engine results page, the more awareness your brand will receive.
Finally, organic SEO tends to be cost-effective unlike other marketing strategies. Although major corporations in your industry might be able to spend heavily on marketing, SEO is a cost-effective marketing strategy that will help you compete with the biggest competitors for minimum cost.
Small businesses can leverage organic SEO to grow their business. The above benefits of organic SEO should be enough for any small business to start focusing on SEO.