Running an online business or website is not an easy task. The key to boosting sales is bringing in more traffic. There are ways that you can do this such as through social media marketing, paid advertising, and content marketing. But, the truth is that not every visitor will buy from you. However, the best way to boost your conversion rate is by optimising your website. The best way to do so is by focusing on web design Wirral. The following web design hacks will help you convert more visitors.
Increase Negative Space
When it comes to web design, positive space is the space that is occupied by various elements in the web pages. On the other hand, white space or negative space refers to the unused space. Amateur designers tend to cram as many things as possible in the little space every page offers when designing the website. It leads to considerable noise and hinders the website’s ability to stand out. When there is too little white space, it increases the cognitive load and most visitors end up switching to another website. This is why it is important that you offer plenty of negative space to help visitors understand what you have to offer.
Always Use the Right Colour Combination
Most designers overlook colour when creating a website. But, the website’s colour combination plays a huge role in its conversion rate. According to research, it is found that as much as 85% of consumers consider colour when making a purchase. There is no such thing as a one-size-fits-all colour. But, when you use the right colour combination, you will be able to elicit the desired reaction from visitors. Make sure to use the right colours that represent your brand. Avoid using just one or two colours for your website. Instead, you should use at least four colours to highlighting important elements.
If you visit the top websites, you will notice that they have one thing in common and that is navigation simplification. You may be tempted to add links to different pages on the navigation bar. But, providing too many choices to visitors distracts them and reduces the chances of them clicking on a certain link and making a purchase. Hence, you should focus on offering fewer choices in the navigation bar.
Never Use Free or Standard Templates
No matter which content management system you use, it will provide you with free website templates and themes. It is common for most business owners to save costs by opting for these templates. Although not every free theme is bad, it is important to keep in mind that free templates are not created for a specific business. Besides, they tend to be overused and are not as frequently updated as premium templates. If you use a free template, it would make your website look cheap.
The web design Wirral hacks mentioned in this post will prove extremely helpful. Utilise these hacks to take your business to the next level.