Search engine optimization or SEO for short provides businesses with unlimited potential. If you want to take your business to the next level, you need to keep up with the latest SEO trends. To help you make the most of 2021, we share the top upcoming SEO trends for 2021. Stay on top of these latest updates to boost traffic and conversions. Let’s take a look at these trends.
1. AI Will Influence SEO
AI is changing the entire landscape. It will play an even bigger role in SEO in 2021. AI is changing how we interact online. Google had introduced its own AI algorithm a few years ago. It is called Rank Brain and is used by Google to rank search engine results. As this tool continues to learn, we will see more of its power in 2021. Therefore, it is important to make AI your top priority.
2. Voice Search
Another SEO trend in 2021 that you need to watch out for is voice search. More and more people are using Alexa, Siri, and Google Assistant than ever before for searching online. This means that they will search things using their voice instead of typing up something. Hence, businesses will need to optimize content based on voice search. Studies suggest that more than half of households will use a smart speaker by 2022. To utilize voice search, you need to use longer phrases and identify relevant keywords used in daily conversation.
Close to 73 percent of internet users will be mobile internet users by 2025. This means that businesses will need to be mobile-friendly if they want to boost their SEO performance. Google has introduced its mobile-first indexing feature. Thus, you need to make sure that your site has a mobile version if you want to cater to more users.
4. Content Based on Google EAT Principle
To rank higher in 2021, you need to create content based on the Google EAT principle. Content quality is an important factor that you cannot afford to ignore. The Google EAT principle stands for expertise, authority, and trustworthiness. You need to meet these principles if you want to create valuable content. Create buyer personas to ensure quality content. Next, you also have to conduct intent research.
5. Produce Long-Form Content
To improve ranking in 2021, you need to create long-form content. Research reveals that content over 3,000 words generate about three times more traffic than content less than 3,000 words. The content also generates more shares. Such articles also generate 3.5 times as many backlinks. The year 2021 will see an increase in long-form content.
To rank higher on search engines, businesses also need to include videos in their SEO strategy. To generate maximum traffic, you need to include videos in your content. If you are not making videos yet, it is about time that you got started.
Once you have read about the top upcoming SEO trends mentioned above, you will be better prepared to make the most of 2021.