According to recent statistics, 99% of UK adults between the ages of 16 and 44 are internet users. For businesses, these statistics emphasise the importance of quality web design. Get it wrong and you’ll lose customers to those with better performing websites.
Your website’s early success will depend on the success of factors such as optimising for key metrics and writing high-quality content for your target audience. However, some brands still fall foul of web design mistakes that damage their website’s performance.
With that in mind, we’ve compiled three of the most common post-launch web design mistakes so you can avoid the same pitfalls.
#1: Ignoring Broken Links
Few things frustrate users more than broken links. Clicking on a search link, only to be directed to a “Page Not Found” page will drive users away from your website. Broken links can also damage your brand’s reputation and reduce your sales.
Although some of your website’s page URLS will change over time, you should ensure that all content and landing pages are reorganised correctly. You can redirect your pages by adding 301 redirects, which lets search engines know that your pages have moved. The redirect links will not do any harm to your domain authority (DA) or any other important site metrics.
Frequently scan your website for broken links, especially from key navigational elements on your site. For those broken links, make sure to redirect them either manually or using a plugin such as Redirection.
#2: Poor Planning
As with most things in life, your Wirral website design requires continuous planning and consistent implementation. One of the biggest conceptions business owners have is that their website is a finished product. Your website should grow as your business does and will constantly evolve to meet your ever-changing requirements.
An experienced web design company and marketing agency, such as Ctrl Alt Create, can ensure that your website content stays dynamic, fresh, and relevant. They will also pay attention to your call-to-actions (CTAs), landing pages, blog content, and much more, ensuring they remain up-to-date and relevant to your needs.
#3: Forgetting Analytics
Your website must include web and marketing analytics tracking codes, but what are they exactly? Analytical tracking forms part of website analysis and is crucial for your website’s success. Using tools such as Google Analytics will help indicate if your website is performing optimally or not.
In case you’re wondering what you should be monitoring, important website metrics include:
- Pageviews and click-through rates (CTRs)
- Conversion rates
- Referral sources
- Bounce rates
- The average time a user spends on your website
If you notice any poor performance issues, you need to revisit your website’s design and optimise it to better serve your visitors.
Choose Web Design Experts for Your Wirral Business Website
Most Wirral business owners understand the importance of effective website design but choose not to invest in ongoing website management services. Sadly, no matter how interactive or user-friendly your website is, if it is merely left to its own devices, you won’t experience the online growth your business needs to succeed in the digital age.
Ctrl Alt Create is an experienced digital marketing agency and web design company. We have helped Wirral businesses create fully functional and beautiful websites that stand out from the crowd. Our comprehensive web design solutions ensure that our clients continue to strengthen their online presence, increase traffic, and grow their sales.
Our website design and search engine optimisation (SEO) services will help you prevent post-launch web design mistakes. Contact us today, and one of our experienced team members will book you in for an obligation-free discovery call.