If you are new to local SEO or do not know much about it, you have come to the right place. This post shares all the information you need to know about local SEO. It is one of the most important facets of digital marketing. Hence, it is vital that you learn more about it if you want to stay relevant in the world of today.
So What Is Local SEO?
In the simplest of words, local SEO refers to all the activities that allow a business to promote its visibility on searches which are location-based. It is a variation of the usual SEO practices. Since it focuses on locality, it offers businesses with great opportunities. When talking about local SEO, it includes searches which consist of geo qualifiers like postcode, county, city, and country as well as “near me” searches. Google picks up these qualifiers to provide users with relevant results.
Is Local SEO Important?
The importance of local SEO cannot be stressed enough. It is especially important for small businesses that cater to a specific location such as brick and mortar stores. According to a study conducted by Forbes, it was found that 95% of mobile users perform local searches, 61% of which resulted in users contacting the business and 50% of which ended up visiting the business. Hence, it is clear just how important local SEO is.
Basics of Local SEO
Now that you know about the importance of local SEO, it is about time that you improved the local SEO of your business. For starters, the first thing you need to understand is that SEO for location-based searches consists of searches wherein the location or physical address shows up. On the other hand, if you fail to update your business address in Google My Business or any other online directory, it would not appear when customers search for a business in your locality or “near me”.
Next, you have to make sure that the name, address, and phone number of your business is consistent on all the online directories where it is listed. Otherwise, Google would not list it. Synup is a tool that you can use to manage your online listings to avoid having to manually update each directory.
Another great way through which you can boost your local SEO is by focusing on citations. For those of you that do not know what a citation is, it is where a third party site lists your company as a reference. It should include the business name, address, and contact details. It is not necessary for there to be a backlink, although this would provide a great boost!
Finally, Google also shows all the reviews that local customers have left about your business. Make sure to thank customers for positive reviews.
Local SEO has a huge impact on businesses. It is due to this reason that businesses need to optimise local SEO. Once you have finished reading this post, you will know the basics of local SEO.