One of the things that amateur web developers do not know is the fact that SEO and web design go together. With search engines like Google placing a huge emphasis on web design, it is essential for SEO success. If you are planning on designing your website, it is important that you blend SEO and web design to rank higher. Remember, to rank better, you have to do more than just focus on SEO. Hence, you should consider the following to maximize optimisation.
1. Create a Mobile-Friendly Website
The importance of mobile-friendliness cannot be stressed enough. Anyone who is even remotely familiar with web design and SEO would know just how crucial it is to develop a website that is mobile-friendly. If you have not invested in creating a mobile-friendly website, you are already a few years behind. Search engines rank sites based on their mobile-friendliness. With the number of people who use desktops declining, it is vital that you create a website that works well on all devices.
2. Aim for Easy to Read Design
To improve SEO and web design, you need to create a website that has an easy to read design. No matter how much you spend on content creation, if you fail to create a website that is easy to read, you will miss out on a ton of customers. The design of a website has a huge impact on how people react to it. Poor web design makes it impossible for people to read what you have to offer. This is why you need to simplify it and remove unnecessary fluff.
3. Focus on Website Speed
If you have a slow website, chances are that you have an extremely high bounce rate. To boost your SEO performance and improve web design, you also need to consider the website speed. When a website is too slow, people would bounce quickly to an alternative. Devote some time to speed up the site by enabling browser caching, removing unnecessary plug-ins, and optimising images. Even if you think that your website loads fast, people do not have the patience to wait. The ideal website speed is two seconds and not more.
When considering crawling of the website, web design helps plays a huge role. This is where a sitemap comes into place. It is a crucial element which helps search engines crawl through the website in a smarter way. The sitemap provides a guide to search engines of all the content and pages on the website. This allows search engines to determine what is important on your site and ranks each page accordingly. In addition to helping search engines, sitemaps also help with user navigation.
5. Gain Trust from Users
Measuring whether people trust your website is not possible, unlike other SEO factors. However, it is important for ranking higher. People are quick to form an opinion about your website and it can be hard to change their mind. To gain trust from users, you need to ensure that your website is easy to navigate, clean, and provides information that users require.
SEO & Web Design Wirral
Use SEO and web design together by taking advantage of the tips mentioned above. You will be impressed by the results. If you are interested in our SEO & Web Design Wirral and would like to chat a member of our team about what we can do for your website, then send us an email to firstname.lastname@example.org or call us on 0793 9006 826.