One of the most effective ways to increase the search engine optimisation (SEO) rankings of your Wirral business is to build backlinks. Boosting your rankings using organic SEO is crucial when establishing and maintaining both your brand awareness and credibility.
A backlink is a link from another website that points to yours. Backlinks from authoritative, high-quality websites tell Google and other search engines that your site is trustworthy, accurate, and informative.
Backlinks, comments, and social shares all work together to increase your website’s SEO performance on Google, making it more likely for your site to pop up first when someone searches for relevant keywords.
There are several ways to build backlinks, but today we’ll focus on guest posting.
What is Guest Posting?
Guest posting is the process of writing and publishing an article or blog post on a website other than your own, typically in exchange for a backlink to your website.
The best practice is to write high-quality content full of reliable and accurate information for other companies in your industry. Once they publish your content, anyone who reads the article or blog post will become aware of your brand or company and should have the option to click on a link that redirects them to your website.
There is a mutual benefit for both parties involved when guest posting. Your site gains exposure to a new audience while the receiving site gains free (and valuable) content, which, in turn, should also help them to rank too.
Why is Guest Posting so Beneficial for Wirral SEO?
It’s easy to see the benefits of guest posting when you look at these SEO metrics.
Guest posting benefits your Wirral company because it:
- Attracts traffic to your website – If you place a guest post on a website that receives plenty of traffic, the chances are you’ll receive a traffic boost from their website visitors checking out your website.
- Boosts your Domain Authority (DA) – Dofollow backlinks help to give your site more authority in the eyes of Google. Moz’s Domain Authority (DA) metric is a pretty useful gauge of how much authority your site has in the eye of Google.
- Increases brand awareness and credibility – Guest posting helps demonstrate Expertise, Authoritativeness, and Trustworthiness (EAT), which is essential to perform well with today’s ranking algorithms.
- Builds relationships with those in your industry – You can’t just guest post once and hope for the best. It’s an ongoing activity. Having relationships in your industry will help you to find new guest posting opportunities quickly.
Now that you’ve got an idea of what guest posting is and why it is so beneficial for SEO, your next step is actually finding websites or blogs to place your guest posts.
How to Find Guest Posting Opportunities
Your first step is to understand the type of site you should target. In order to guest post effectively, you need to find sites that cover subject matter relevant to your business. Another thing to look at is the Domain Authority of the website and its typical traffic numbers.
Once you’ve built an initial list of potential sites to guest post on, you can add to it by searching:
(relevant industry keyword) + (guest post) + (write for us)
This gives you the chance to find relevant industry blogs interested in receiving content concerning the topic you hope to write about.
This process can be quite time-consuming, particularly if your company or brand covers several different service areas. That’s why many companies outsource guest posting to SEO agencies such as ourselves that have already developed relationships with site owners across several industries.
Conquer Wirral SEO with Ctrl Alt Create
Building dofollow backlinks for your SEO is a cost-effective marketing strategy that you can entirely outsource, allowing you to focus on the daily operations of your business. Here at Ctrl Alt Create, we have dozens of contacts across multiple industries, and we can help you place your content on high-authority sites, increasing your site’s SEO performance. We can even take care of the content for you, so you don’t even have to lift a finger.
If you are interested in learning more about developing a winning backlink building strategy, call us on 0793 006 826 or shoot us an email at firstname.lastname@example.org and let’s see how we can help your business today.