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Basic Web Design Terminology – Part 4

In this blog post we continue our popular blog series ‘Basic Web Design Terminology’. Each month we release one of these blogs, which define some of the most commonly used terms used in web design.

  • Accessibility – In web design, web accessibility is the practice of removing barriers that prevent interaction with, or access to websites, for people with disabilities.
  • A/B Testing – Comparing two version of a webpage against either to determine which one performs better.
  • Ad Click Through Rate – The number of clicks that your advert receives divided by the number of times your advert is shown.
  • Algorithm – A list of rules to follow in order to solve a problem.
  • Bad Neighbourhood – Websites that have been downgraded by search engines for violating search engine guidelines.
  • Cache/Caching – the storing of a websites data so that is can be served faster in the future.
  • Deprecated – in web design a deprecated language entity is one that is tolerated or supported but not recommended.
  • DHTML – Stands for Dynamic HTML. It is the term used to describe the technologies used to make web pages interactive and dynamic. These technologies include HTML, JavaScript, DOM and CSS.
  • DTD – Stands for Document Type Definition. It defines the structure and the legal elements and attributed of an XML document.
  • Firewall – A network security system that monitors the incoming and outgoing network traffic based on a predetermined set of security rules.
  • Payment Gateway – A merchant service used by e-commerce websites to authorise and process credit card and direct payments.
  • Plugin – A software component that adds a specific feature to an existing piece of software.
  • RSS – Stands for Really Simple Syndication. It is a type of web feed which allows users to access updates to online content in a standardized computer-readable format.
  • Wireframe – In web design a wireframe is a visual guide that represents the skeletal framework of a website.
  • Non-Breaking Space – A common character entity used in HTML. It is a space that will not break into a new line.