Snapchat has quickly become one of the most popular social media platforms – especially with the younger generation. In this article we are going to discuss 5 ways you can use Snapchat to grow your business.

Preview New Products

Snapchat is a clever way to demonstrate new products to potential buyers. Amazon famously used Snapchat to demonstrate their Echo Speaker called Alexa. When the product launched there was a lot of confusion around how the device worked. Amazon created a Snapchat story answering people’s questions and demonstrating how it all worked.

Behind The Scenes

Give your customers behind the scenes access to what goes on in your business. This could be anything from giving a tour of the office to showing the process of how a product is made in the factory. This gives you the opportunity to show customers and potential customers the backstory of your business/brand.

Competitions & Discount Codes

Snapchat is great for running competitions and sharing discount codes. The short lived nature of snapchats also makes it a great way to advertise flash sales.

Recently Cadbury ran a hugely successful competition for their Timeout bar. They asked customers to send them creative snapchats featuring their Timeout bar. The competition reached 3.5 million millennials and was Cadburys most engages Facebook post in history. You can read more about their campaign here.

Create Your Own Geofilter

If you are running an event or have a physical store, then having your own Snapchat geofilter is a great way of encouraging people to visit you and share your brand with their friends.

You can create your own geofilter for as little as £5. Click here to find out more.

Show Real Life

Instagram is the social media channel for posting photoshopped and eye catching images. Snapchat is the complete opposite as everything disappears within 24 hours. Being authentic will help you connect with your audience!