Do you have a website for your business?
Are you worried about the declining visitor trends?
No sales on the site?
All these problems are the results of not using SEO for your business.
No matter how aesthetically beautiful your website is, if you have not properly optimised it for search engines by using relevant keywords/phrases, then all your efforts are likely to go down the drain.
In this article, I will share 5 reasons why you should invest in SEO to help make a difference to your business.
Let’s get started.
1. SEO Works!
SEO is a tried and tested marketing tool. It is a perfect inbound marketing tool that does not push the user/customer to visit your website but actually the customer visits on their own, because of optimisation for search queries. The customer is already in search of the product/service that you are offering so the chances of sales increase once they visit the website. As the leads grow, so will the chances of conversion, and as a result, you will get great ROI.
2. You beat your competition
In order to remain competitive, it is very important to appear at the top in SERPs. Research shows that around 37-40% of all the clicks take place on the top 3 suggested websites. Hence, if you are not in the top 3 list then you lose the game.
To beat the competition you need to be on the top 3 list, and for that you need to strive to keep up to date with the best practices as Google continues updating its algorithm.
3. SEO is not going anywhere
Online shopping and online searches are going to keep on increasing with changing times. So, the better the SEO strategy you use, the better the chances of improving your business visibility and ROI.
4. Your competitors are doing it
It is highly likely that your competitors have in place some good SEO strategies. Therefore, in order to keep your ‘top 3’ position intact, you need to make sure that you keep on investing in SEO tools. Update your website with new product offerings and relevant keywords that are pertinent to today’s world.
5. Mobile devices are taking over
Previously, people used to make their searches on their PC, at home or at work. Now with mobile phones, users search on the go. The user is in the mindset of purchase therefore the conversion is easy.
Local SEOs play an important role in this aspect. For example, you are on a trip and you search for ‘coffee shops near me’, Google will show you all the nearby coffee shops where you can go and have a coffee. In this way, it is important for small businesses to use SEO tools to improve their Google ranking and get more local customers.
About Ctrl Alt Create
Crtl Alt Create is a leading Web design and SEO agency that helps business owners improve their search engine visibility by implementing SEO strategies. This makes your website rank higher on SERPs with relevant keyword searches. Get in touch with us today to find out more!
Now that you know the importance of investing in SEO, it is time to take action. Hire an SEO specialist today!