Many people think SEO is all about frequently publishing great content. Well, I have got news for you. It is just a common misconception.
The internet is filled with hundreds of SEO myths, making it daunting to know which tips will work wonders.
In this post, I will be talking about SEO myths and show you the truth about Search Engine Optimisation Wirral.
So, let’s dive in!
All You Need is Content
For a long time, people have believed “Content is king”.
Well, it is not untrue that content is crucial, but it is not king. You can think about it more like a partner to design, links, and usability.
In the world of SEO, content, and links are like conjoined twins. If you focus on one, it will not work well or for a long time. Without links, no one will find your content.
So, you must have both.
Just consider content and links like peanut butter and jelly. You can have it separately, but it will not be as good.
Keyword Stuffing Will Get You Good Rank in Search Engine
There was a time when keyword stuffing helped in getting on the top search result, but it is not the case any longer.
You can put keywords too many times on a page, there is no set limit of what will make the page rank well. Nowadays, you can find keywords in the part of the pages that are not visible like in the image tagging or the links.
The bottom line is that placing a keyword too many times on a page is not relevant anymore. There are other Search Engine Optimisation Wirral practices you can focus on like making interesting content that you can link both internally and externally.
No Need to Optimise Your Images
Another common misconception is you don’t have to optimise the images on your page. Well, if you don’t optimise your images, the search engine will not see it, and then, what’s the point of adding images?
You must optimise images using HTML attribute Alt tags. These tags are what the search engine will see as they are not sophisticated like humans to see the pictures. So, do spend time on optimising your images.
Loading Speed is not Important
This is one of the most common Search Engine Optimisation Wirral myths I have come across. Now, one of the Ranking factors of Google is the user experience. your website cannot offer an exceptional user experience if it takes a lot of time to load. This is because the visitor doesn’t have the patience to wait for the site to load.
According to statistics, users are only willing to wait for no longer than 3 seconds. So, if your website does not load quickly, the user will bounce back to the search result page.
There you go, these are Search Engine Optimisation Wirral myths. You may not have realised content is not king anymore. It doesn’t work as it used to. Now, you know content marketing focuses on quality rather than quantity.
Which of these myths was most surprising for you? Drop us an email and let us know!